Psychological Processes in Social Media - Edition 1 - By Rosanna E. Guadagno Elsevier Educate

Psychological Processes in Social Media

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Psychological Processes in Social Media,

Edition 1 Why We Click

By Rosanna E. Guadagno

Publication Date: 27 Jan 2025

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Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Key Features

Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
Integrates research from the psychological sciences, mass communication, and media studies
Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
Includes sections on gender differences in social media use
Highlights the positive and negative psychological impact of social media use
Features cultural differences in social media as a cross-cutting theme throughout the book

About the author

By Rosanna E. Guadagno, University of Oulu, OASIS Research Unit, Faculty of Information Technology and Electrical Engineering, Finland

1. Introduction to Social Media
2. The Self in Social Media
3. Personality in Social Media
4. Gender and Cultural Considerations in Social Media
5. Social Influence and Persuasion Processes in Social Media
6. Virality and Emotional Contagion in Social Media
7. Romantic Relationships on Social Media
8. Anti-Social Behavior on Social Media
9. Social Media and Well-Being

ISBN: 9780128113202

Page Count: 218

Retail Price (USD) :

9780124200838; 9780128030233; 9780128018569

Researchers and students in psychology, media/communication studies researchers and students

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