New
Observing the User Experience,
Edition 3 A Practitioner's Guide to User ResearchEditors: By Elizabeth Goodman, Ph.D., School of Information, University of California Berkeley and Mike Kuniavsky
Publication Date:
01 Jan 2028
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Description
Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people’s needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based.Final chapters explain the communication and application of research results.
Key Features
- Explains how to create usable products that are still original, creative, and unique
- Provides a real-world perspective on research, including advice on how user research can be done cheaply and quickly, and how results can be presented persuasively
- Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
- Includes new features in this updated edition, including numerous, new illustrations, coverage of mobile UX research techniques, and discussion of newer UX research techniques, tools, and software
About the author
By Elizabeth Goodman, Ph.D., School of Information, University of California Berkeley, Design researcher and UX strategist at 18F, a design group within the General Services Administration. and Mike Kuniavsky, Founder, ThingM
PART I: Fundamentals
1. Introduction: The Uses of Research
2. Program Roadmapping
3. Project Planning
4. Recruiting
PART II: Basic Methods
5. Desk Research
6. Interviewing
7. Learning from Observation
8. Usability Testing
9. Analyzing Qualitative Data
10. Surveys
PART III: Building on the Basics
11. Learning Over Time
12. Working with Groups
13. Findability and Navigation
14. Representing Insights: People
15. Representing Insights: Processes
16. Representing Insights: Systems
PART IV: Making Change
17. Reports, Presentations, and Workshops
18. Research Ops
19. Conclusion: “So what?” UXR and Organizational Power
1. Introduction: The Uses of Research
2. Program Roadmapping
3. Project Planning
4. Recruiting
PART II: Basic Methods
5. Desk Research
6. Interviewing
7. Learning from Observation
8. Usability Testing
9. Analyzing Qualitative Data
10. Surveys
PART III: Building on the Basics
11. Learning Over Time
12. Working with Groups
13. Findability and Navigation
14. Representing Insights: People
15. Representing Insights: Processes
16. Representing Insights: Systems
PART IV: Making Change
17. Reports, Presentations, and Workshops
18. Research Ops
19. Conclusion: “So what?” UXR and Organizational Power
ISBN:
9780128155691
Page Count:
640
Retail Price (USD)
:
9780124079144; 9780123852410; 978012415781; 9780123740373; 9780123750921; 9780128008942; 9780128023082
UX practitioners, usability engineers, software developers, Web page designers and developers, graduate and undergraduate students in user experience and UX design courses