Measuring the User Experience,
Edition 3 Collecting, Analyzing, and Presenting UX Metrics
By Bill Albert and Tom Tullis

Publication Date: 21 Feb 2022
Description
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

Key Features

  • Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
  • Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
  • Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
  • Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
About the author
By Bill Albert, Director, Design and Usability Center, Bentley University, USA and Tom Tullis, Senior Vice President of User Experience, Fidelity Investments, USA
Table of Contents
1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success
Book details
ISBN: 9780128180808
Page Count: 384
Retail Price : £42.99

9781119020752; 9780465050659; 9780134380384

Audience
Students/ instructors in Human Factors; HCI usability and user experience practitioners, human factor professionals, market researchers, business analysts, interaction and visual designers, information architects
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