Technology Entrepreneurship,
Edition 3 Taking Innovation to the Marketplace
By Thomas N. Duening, Robert A. Hisrich and Michael A. Lechter

Publication Date: 24 Oct 2020
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

Key Features

  • Presents an intense focus on product design and development, with customers and markets in mind
  • Includes extensive discussions on intellectual property development, management and protection
  • Provides potent insights into marketing and selling technology products to the global marketplace
  • Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies
About the author
By Thomas N. Duening, University of Colorado at Colorado Springs, USA; Robert A. Hisrich, Thunderbird School of Global Management, Glendale, AZ, USA and Michael A. Lechter, Attorney, CLP, and Entrepreneur
Book details
ISBN: 9780128222034
Page Count: 442
Retail Price : £74.99

9780128110355; 9780081020203; 9780123971586; 9780124201750


Aspiring technology entrepreneurs in academia at all levels