*Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024*
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
Key Features
- Includes case studies, points-of-view, literature reviews, recent developments, data and methods
- Explores intrinsic and extrinsic motivators for consumer purchasing behaviors
- Covers each aspect of “Seed to Patient¿ pathway
Acknowledgement
1. Introduction
Nutrition Science
2. Evidence-based Nutrition communication
3. Clinical application of whey proteins
4. Prospects of using of biologically active substances to prevent depression
5. Nutrition needs for lifestyle changes and managing disorders
Nutrition Marketing
6. Integrated Marketing Communications on Health Related Consumer Behaviours
7. Nutrition marketing on food labels
8. Innovative packaging as marketing tool in nutraceutical/nutritional products
9. Converting traditional knowledge to marketable products
10. Behavioural Nutrition
11. Branding and communication strategies in marketing nutritional products
12. Supply Chain; a competitive advantage
13. Marketing nutraceuticals and OTC products as FMCG products
14. The Pursuit of Natural Medicine – A Current Perspective
Social Marketing & Responsibility
15. Effectiveness of social marketing interventions for health improvement
16. Social media as a new platform for nutritional and health messages
17. Supporting healthy eating behaviour through social marketing
Consumer Perception & Insight
18. Cross-cultural perspective on health and nutrition claims, country of origin
19. Consumer centric innovation
20. Personalized nutrition: evolving science, consumer insights and regulatory position
21. Consumer perception & in-sight: Role of brand equity
Public Health Policy & Regulation
22. How nutrition marketing links to public policy
23. Tools to understand what improves the health and wellbeing of New Zealanders
24. Nutrition regulation and policy in India
25. Integration of planning and food policy for improved nutrition
Case Studies
26. "Chyavanprash" -an ancient remedy for Modern era
Holistic Health
27. Home & Traditional Remedies for Energy and Nutrition
28. Functional nutrition for healthy and active longevity
